About us
The Podravka Group is a Croatian multinational company headquartered in Koprivnica. It operates in three segments – Food, Agriculture and Pharmaceuticals, and has a portfolio of more than 1,900 products exported to more than 60 countries worldwide.
Podravka Group
The Podravka Group is an international company headquartered in the Republic of Croatia, in Koprivnica. Its operations are divided into three segments – Food, Agriculture and Pharmaceuticals, which together form the three pillars of the Group’s business. The portfolio includes more than 1,900 different products available in over 60 countries worldwide. All operations are aligned with sustainability principles, one of the key strategic business areas.
The Podravka Group is an innovative leader with a range of strong brands in its portfolio, such as Vegeta, Dolcela, Lino, Žito, Neofen, Belje and many others.
Vision
With knowledge and heart towards delicious food and good health for our consumers.
Motto
We create a tastier world. Always with heart.
In Podravka’s operations, we are guided by core values that shape everything we do, what we strive for, and how we operate. Our values are at the heart of our identity, reflecting our commitment to quality and innovation and defining how we achieve our goals.
By respecting these values, we build trust, set high standards, and continuously improve our products and services, creating added value for our consumers worldwide.
Markets
The Podravka Group is one of the leading companies in Southeast, Central and Eastern Europe. Numerous consumers have recognized the value of its products in more than sixty countries across five continents.
AWARD | 2020 – 2025
Superior Taste Award
AWARD | 2022 – 2025
Chosen by Moms
AWARD | 2025
IdejaX
AWARD | 2020 – 2025
Product of the Year
Podravka history
The company name Podravka originates from the term for a female resident of the Podravina region, where the company is headquartered.
It was established in 1947 on the foundations of a former jam and fruit processing factory – Wolf. It later became known both domestically and internationally for producing the universal seasoning Vegeta, which has been exported for more than 60 years to over 70 countries worldwide across all five continents.
Strategy 
Management 
Key financial data 
