Sustainable Business Strategy

Society

Society represents the second and third pillars of Podravka’s Sustainable Business Strategy until 2030. The Podravka Group operates according to the ISO 26000 principles, for which the parent company Podravka d.d. has obtained certification.

With the aim of providing the best possible care for employees and the community, the Podravka Group improves corporate culture and climate in all organizational units, continuously enhances employees’ material rights and working conditions, and systematically supports various cultural, sports, and humanitarian organizations and associations.

Podravka achieves healthy nutrition and care for employees and the community through:

Implementing the Nutritional Strategy focused on healthy, balanced, and sustainable nutrition through the development of new and improved products
Raising consumer awareness about reducing salt and sugar content through the “Food That Cares for You” campaign
Caring for employees and the community
Promoting sustainable nutrition through various activities via Coolinarika
Systematically implementing a series of socially responsible initiatives and projects

Podravka is a leader in socially responsible business, which is embedded in all business activities and recognized by both experts and consumers.