Sustainable Business Strategy
The Podravka Group’s Sustainable Business Strategy until 2030 defines the main areas of action and goals.
Podravka’s Sustainable Business Strategy is an integral part of its business strategy. It covers the entire value chain: from farmers, suppliers, employees, and the production of food and pharmaceutical products to customers and consumers.
In order to integrate sustainability into all aspects of its operations, the Podravka Group has defined clear goals aimed at having a positive impact on climate change, environmental protection, socially responsible business practices, and good corporate governance.
Business activities are focused on four strategic areas of action:
- Clean environment
- Healthy nutrition
- Care for employees and the community
- Good corporate governance
For these strategic areas of action, 10 main goals have been defined, which are further elaborated through 45 specific goals.
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100% of electricity from renewable sources in production within the European Union
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50% of thermal energy from renewable sources in production within the European Union
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60% lower CO₂ emissions at the level of Podravka d.d.
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40% lower CO₂ emissions at the level of the Podravka Group
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100% recyclable, returnable or compostable packaging for all food products
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5% less food waste per tonne of produced products
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20% less salt and sugar in 75% of new and innovative products
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improvement of corporate culture and climate across all organizational units
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continuous improvement of employees’ material rights
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accession to the UN Global Compact
Strategic areas of action
1.
Clean environment
Focus on reducing own CO₂ emissions, increasing the share of renewable energy sources in total energy consumption, using recyclable packaging, reducing waste from own activities, and reducing the use of mineral fertilizers and pesticides in agricultural production.
2.
Healthy nutrition
Increasing the number of products with lower levels of salt, added sugar, and saturated fat per serving, as well as products that contain positive ingredients and/or promote healthy nutrition.
3.
Care for employees and the community
Continuing active work on balanced gender representation and reducing the gender pay gap, improving employees’ material rights and working conditions, developing employees’ skills, new knowledge and competencies, and supporting various cultural, sports, and humanitarian organizations and associations in the communities where the Podravka Group operates.
4.
Good corporate governance
Focus on transparent, ethical, and responsible management of own business activities, as well as adherence to the same principles throughout the supply chain.
Sustainability reporting
The Podravka Group has been reporting for many years on its economic, environmental, and social impacts, in accordance with the highest international standards, in order to transparently provide stakeholders with all relevant information for evaluating the Group.
The first sustainability report was published in 2015, and in 2016 Podravka d.d. won the Green Frog award for the greatest progress in reporting. The ESG report became an integral part of the Podravka Group’s annual report for 2020, and since 2024 it has been prepared in accordance with European sustainability reporting standards.
Podravka’s efforts are focused on recognition and the business environment, so in 2023 Podravka received an award from the Croatian Business Council for Sustainable Development, in the large companies category, for the greatest progress in sustainable business. Two certificates in the field of human resources management were also received – Employer Partner and Mamforce – as well as the annual award of the “Hrvoje Požar” Foundation of the Croatian Energy Society in the category for an implemented project of rational energy management and environmental quality improvement for the project of constructing the largest integrated solar power plant in Croatia.
