Tea can be much more than a hot or cold drink ??? it can be an experience. That is the promise of the 1001 CVET brand, which with its products has for more than 50 years warmed, healed, quenched thirst, and refreshed its loyal users. The story of the most popular tea brand in Slovenia began back in 1954, when tea production started at the Jelka facility in Vrhnika, then part of Gosad.

Ten years later, in 1964, the company Droga was created through the merger of Gosad, Za??imba, and Soline. From that year onward, teas were produced and sold under the name Droga, and their production took place at various locations ??? from Vrhnika it moved to Se??a, then to Izola, and finally, in 2009, to Gradi????e, where the teas are still produced today.

The year 1989 brought a new brand name: 1001 CVET was born. The newly created brand introduced itself to the market with the slogan ???United flowers of nature???.

As a leading brand on the market, 1001 CVET has always been both a guide and a trendsetter in consumer habits. Thus, in 1990, the 1001 CVET brand was the first on the market to introduce a complete novelty ??? fruit teas. They instantly won over the masses and became one of today’s most popular hot and cold beverages.

The strength of the brand and consumer trust have also been confirmed several times by the Trusted Brand award. This is certainly a great recognition of past achievements and a strong commitment to good work in the future.