Our brands

Podravka

Podravkini proizvodi jedinstven su spoj tradicije, koja prepoznaje i poštuje lokalne i regionalne okuse, i suvremenosti, koja prati trendove i tehnološke dosege.

Food brand no. 1 in Croatia

Thanks to the trust of our consumers, Podravka is the no. 1 food brand not only in Croatia, but across the entire region.

Products under the Podravka brand, alongside high quality standards, are characterized by quick and simple preparation that still leaves room for culinary creativity.

By continuously expanding our assortment, we adapt to market needs and to our consumers. Respecting tradition, and combining it with the most modern creative methods and technological achievements, we set standards and create the latest trends.

Podravka offered its consumers its first plate of soup back in 1957 at the Zagreb Fair, which was then the largest economic event in this part of the world.

 

Podravka offered its first soups to consumers back in 1957. Vegetable soup with semolina, pea soup, mushroom soup with pasta, and mushroom soup with potatoes were presented that same year at the Zagreb Fair, which was then the largest economic event in this part of the world.

Already the following year, in 1958, Chicken Soup with Pasta and Beef Soup with Pasta were launched, featuring the rooster and the cow in their design, which over the years became our original symbols.

Through continuous research into consumer habits and taste preferences, as well as by following trends, Podravka in the years that followed offered consumers the true homemade taste of soup through a variety of flavors. At the same time, it respects local consumer tastes specific to individual markets, so the Podravka soup assortment also includes soups such as Bey’s Soup, Fasting Soup, and Dalmatian Soup.

With a long-standing tradition, Podravka became an expert, creating soups from the heart that are synonymous with premium quality. The diverse assortment includes clear soups, cream soups, and instant soups — perfect for every moment and everyone’s taste.

The greatest success in almost all markets is Chicken Soup with Pasta, the popular “rooster”, which has remained Podravka’s best-selling soup to this day. For more than 65 years, it has been present in many markets with the same recipe and the same recognizable yellow-blue design, proving the quality and strength of this product with which generations of consumers have grown up.

We have a spoon for spoon meals!

PODRAVKA READY MEALS

Back in 1958, Podravka was the first in this region to produce a canned ready meal — the legendary Podravka Beef Goulash. At the time it was created, it was a true revolution. Because of its authenticity and strong connection with consumers, Podravka Beef Goulash remains the best-selling product in the portfolio, winning over consumers’ palates in Croatia and around the world for more than 65 years.

Podravka has developed a whole range of ready meals made from premium ingredients, with a fine homemade taste and quick preparation. In addition to being practical to prepare, Podravka ready meals are also nutritionally balanced, and modern production processes make it possible to produce them without preservatives. The can as packaging, in which Podravka ready meals are packed, preserves food quality and flavor without adding preservatives thanks to the sterilization process, and it is also infinitely recyclable, thereby having a positive impact on the environment.?????

Just spread it

Podravka pâtés have been a favorite choice of consumers since 1958. Podravka Chicken Pâté, popularly called Retrica, is distinctive not only because of its design, but also because it preserves a true wealth of flavor thanks to the excellent quality of its ingredients and its unmatched spreadable texture. This year it also got a golden successor — Chicken Pâté Gold.

Podravka continuously incorporates its culinary expertise into new premium pâté flavors. Only premium ingredients provide premium flavors that make Podravka chicken pâtés perfectly spreadable. In addition to excellent flavors and nutritious ingredients, they contain no preservatives or aromas, no flavor enhancers, and no palm oil. Chicken or fish, for adults or children, they are an excellent choice for everyone who wants a quality and delicious meal. Because the golden rule among premium Podravka pâtés is — JUST SPREAD IT.?????

Cold cuts

With their taste and quality, Podravka cold cuts awaken positive emotions and bring back beloved tastes from childhood, making them true comfort food. For more than 60 years, they have represented an excellent protein meal for all generations, whether served as a cold cut, added to salads, or prepared on the grill. Thanks to their practical packaging, they are a favorite choice for going outdoors, hiking, or to the beach.

Cured meat products and sausages

Knowledge, experience, dedication, and passion are woven into the creation of Podravka semi-durable and durable cured meat products and sausages. The high meat content in the cured meat assortment makes these products a valuable source of protein, while quality raw materials and selected spice blends give each product its characteristic and recognizable aroma and taste.

A natural and quality addition to any meal, Podravka’s tasty and aromatic condiments are an indispensable product in every kitchen. Whether used with grilled meat, potatoes, or pasta, these practical and easy-to-use products will improve the flavor of all your dishes. Ajvar, mustard, ketchup, and horseradish pair perfectly with many meals and are often used as ingredients in cooking as well. With their rich and diverse assortment, they have today become indispensable staples of every modern family.

Tomato is an indispensable ingredient in Mediterranean cuisine and pairs excellently with a whole range of culinary ingredients. Tasty, healthy, and natural meals of Mediterranean cuisine contribute to your health, enable creativity in cooking, and let you enjoy the finest fruits of nature. Thanks to an exceptionally rich and diverse assortment, Podravka tomato products have become indispensable staples of modern nutrition.

Podravka tomato sauces are prepared according to genuine homemade recipes and give your dish a full and rich taste, a pleasant aroma, and an appealing color. The rich assortment of Podravka sauces encourages your creativity in preparing both traditional and modern dishes, while their variety allows everyone to find their favorite flavor. Complement your favorite meals with a touch of Mediterranean cuisine, one of the world’s most beloved cuisines.

No matter which dish you are preparing, the dough will be tastier, crispier, and more aromatic if you choose the most suitable flour. The careful selection of grain varieties and the processing of grains using the most modern machinery guarantee the recognized high quality of Podravka flours. The offer includes a rich selection of quality milling products, and depending on the mineral content, flours are defined by type and have a very wide application in everyday use.

Recognizable homemade flavors and prepared according to original recipes, vegetable products are the perfect choice for all lovers of tasty and quality vegetables. Sterilized and pickled vegetables can be used throughout the year, while their nutritional value does not significantly change. Harvested at the best possible moment and prepared without additives, Podravka vegetables are used for salads, side dishes, sauces, stews, and sandwiches. Frozen vegetables are made from carefully selected varieties of the highest-quality vegetables, already chopped and ready for preparation.

Carefully prepared from quality, fresh, and optimally ripe fruit, these products are characterized by a distinctive aroma, taste, and color, without artificial colors and sweeteners. Podravka Plum Jam is a product of recognizable quality and carries the “Original Croatian” label, while the especially high fruit content and very little added sugar give it an exceptionally rich taste. The jam has been produced according to the original homemade recipe since 1975 and as such is unique in the world. Podravka fruit preserves are the best flavors of nature.

Just a few minutes are enough to prepare this exceptionally practical and delicious product. Enrich your meal with Podravka mashed potatoes because, besides being used as a side dish, it can also be used in the preparation of soufflés, croquettes, for thickening stews, or as an addition to minced meat when preparing patties. It is intended for everyone who wants something quick and above all delicious, as well as for those who love cooking but somehow always lack the time.

Your dishes will be more aromatic and tastier with Podravka cubes, because they have been part of Podravka’s tradition since 1958, when the assortment began to expand and adapt to consumer needs. Rich and full in flavor, they are used for preparing all savory, meat, and vegetable dishes, or dissolved in water for making soups. Podravka cubes lie at the foundations of the development of the Podravka brand, reminding us that quality, tasty, and healthy food is the foundation of every warm home.

Podravka stocks will fundamentally change your relationship with cooking. With no added flavor enhancers, no artificial aromas, and completely natural taste — enjoy delicious meals without spending too much time in the kitchen! They are easy to use, either previously dissolved in water or added directly to the dish. One cup is enough for about 500 ml of food, and every package, in addition to four stock cups, also contains a tried-and-tested recipe on the inside of the packaging. You have the stock, now enjoy your own culinary upgrade!